Whether you're a potential tenant who's interested in renting a self-storage unit, or you're an owner of such a unit, it's good to be aware of all the common myths about self-storage. Potential tenants will learn that some of the things they heard aren't actually true. Learning the facts will eliminate some of the unnecessary fears you may have. On the other hand, self-storage owners should also be aware of those myths, so that they can do what's in their power to show their potential customers that myths aren't actually grounded in reality.
Myth #01: Self-storage facilities are not secure enough
The first of the myths about self-storage that we'll discuss in this article has to do with security. Namely, some people believe that storage facilities are not safe enough. They think that their belongings could easily get stolen.
In fact, any respectable self-storage facility will come with features such as reliable gate access systems and security cameras. Of course, skilled career thieves will be able to break into almost any object that isn't Pentagon or the White House (whether they'll get caught is another question altogether).
"Reliable facilities have adequate security, such as video cameras and gate access systems."
Still, if you're running a self-storage business, you should do what you can do to make your facilities as secure as it is possible and improve on-site security . Upon seeing that your facility is well-lit and that you have many video cameras and electronic gated entryways, there's a good chance that your customers will realize that your self-storage units aren't really insecure.
"Bring in new customers by improving your security."
Myth #02: Self-storage facilities are expensive
People often rent self-storage units when they're moving. After decluttering their homes, they realize that they have plenty of things that they don't use but would still rather keep. After finding the best professionals that can help you move long distance in TX you'll also want to rent a high-quality storage unit. Unfortunately, moving can cost a lot. Coupled with the myth about self-storage that it is very expensive, this could cause customers to turn away from renting such a unit (and not just if they are moving).
Of course, that would be wrong. A good way to dispel this myth is through clever marketing, as self-storage marketing is generally a great way to bust common myths about self-storage. Offer discounts and put an emphasis on the affordable prices that you're offering while creating your marketing materials.
"Use thoughtful marketing materials to dispel all myths, including the one that storage facilities are very expensive."
Customers may think that renting a self-storage unit would drain them of money and that it would be much better anyway if they kept their belongings in their cluttered homes. Teach them through your promotional materials that their homes don't have to be overburdened, while at the same time they don't have to fear a major financial drawback.
Also, try to offer the service that is right for your customers. Explain to them that maybe they won't need a climate-controlled unit, or that the unit they like might be too big for their needs. Choosing suitable units might fit your potential customers' budgets, even if they initially thought they might not have enough money.
"Work together with your customers to provide a service that fits their needs and their budget."
Myth #03: You can only get a long-term contract
Another common myth is that customers would be stuck with a long-term contract. Sometimes, all they need is short-term storage that they would use for a month or so. And signing a contract obligating them to pay for the entire year for the storage they won't need is something that customers, rightfully, don't want to do
Again, a good way to dispel this myth as well is through marketing. On the other hand, if, for whatever reason, you're not offering units that can be rented on a monthly basis, you can consider changing this business practice, as it will provide you with additional customers. A good business practice is to offer discounts for long-term contracts, while renting units on a monthly basis at a higher price
"Educate your potential customers on all kinds of contracts you're offering."
Myth #04: Self-storage units are only useful for hoarders
Another myth that could detract some people from renting a storage unit has to do with hoarding (the act of impulsively collecting all kinds of useless things without a rational reason to do so). This myth is related to another problem - people generally might not be aware of all the situations when renting a self-storage unit can be useful.
Marketing is so important that we'll remind you again of its significance (this is the last time, we promise!). Educate your potential customers on all the possible situations when they might have a use for your facilities. If your potential customers are running a shop or a business of another kind, there's a good chance they'll have plenty of items that'll need to be stored somewhere before it's time to ship them out.
We've already mentioned items with sentimental value that someone would be sad to get rid of. Finally, there is also seasonal clothing and other seasonal items. You won't need skis or winter clothes during the summer, so instead of these items taking up your precious space at home - put them in storage!
"Self-storage units can be useful in various different situations."
Playing on the inherent strengths of self-storage facilities will make your potential customers realize that they just might need such a facility after all. And they'll stop believing that such facilities are only useful for hoarders. Another myth busted!
Some more useful information
We'll finish with some useful information aimed at renters:
- Thanks to television, one of the more frequent myths about self-storage is that there are a lot of antiques or otherwise valuable items to be found there. Unfortunately, the reality is not that interesting - you're most likely to find nothing more than junk.
- You usually can't keep everything you'd like in a storage unit. Hazardous chemicals, flammable materials, and other dangerous items are usually rightfully banned.
- Even though good self-storage providers have adequate security, you should still ensure your valuable items. Better safe than sorry!
- You can't sleep in a self-storage unit. For various reasons, the word you should be thinking of is "hotel".
- There's little danger of pests. Reliable self-storage operators use pest control measures routinely to keep pests away from your items.