Because small businesses benefit from Google reviews in 3 ways:
Google reviews affect your local search results. When a person searches for a storage unit on Google, the business listings that include customer reviews present greater credibility.
After all, 88% of people will use a local business if it has a 4 star rating and beyond. People read a few reviews before they judge the business.
That means, customers are more likely to choose your facility if you have excellent reviews and a 4 star rating.
For small storage facilities, Google reviews create social proof. Reviews inflect the degree of trust felt for your unfamiliar business which is based on feedback from other people with storage needs.
Do you not have a Google business listing yet? Sign up to Google My Business (for free) and get your facility verified.
Yes, you will get them. The percentage of bad reviews depends on your actual customer service. However, when you get a bad response, post a reply to resolve the issue - This highlights your potential customers that you care about your clients.. or in other words, you care about your brand.
At the same time, if you notice a string a negative Google reviews on a prolonged time period, it’s an opportunity to review your business processes.
6Storage has made the whole review process easier (although it’s simple but requires effort!)
Bonus: To monitor your Google reviews, use Reputology. People use Reputology to monitor Google reviews of multi-location businesses.
Now, give reviews a try. Simply use the Move Out Confirmation w Google Review email template. Update your Google business listing link.
Thought: This is just the beginning. If you don’t follow the Google review strategy consistently, then your potential customers might judge the old reviews as irrelevant. Even if you have negative reviews, a consistent record of positive responses will overlap the negative ones.Create Confirmation Email