The self-storage industry has been growing rapidly in the past decade or so. People have more and more stuff, and they don't want to give up on them. So, they pay for a storage locker to keep them there. It all makes perfect sense. But, how can you, as a business owner, get them to store their belongings in your locker? How do you persuade them to rent from you? Well, that's what we'll talk about today. Read on, and you'll find out how important social media for self-storage business owners is.
Now, social networks have become powerful tools. It's a great way to stay connected with your current customers. And that's quite helpful if you decide to manage your self-storage facility remotely. However, it's even better if you want to grow your business. When you set up your accounts, many new doors will open for you. You'll be able to reach more people and therefore expand your market. And isn't that what we all want?
So let's dive in and find out what benefits you can expect from adding social media to your marketing strategy. And later on, we'll give you some tips on how to run the accounts. The more you know, the better your business will be.
These days, when people stumble upon a new business, the first thing they do is check if they're online. If the company doesn't have any social media accounts, they won't trust it nearly as much. And as we all know, trust is the most important thing for any business. You want people to find you trustworthy. Only then can you expect to see new customers coming through the doors.
And that's the first reason why social media is important for your self-storage business. With it, you're more likely to gain the trust of the customers for your business. Be aware that people often judge businesses by their online presence. So, if you want to be considered a valid choice, Facebook, Google, and Instagram accounts are a must.
As a matter of fact, the best thing you can do is to show your social media feeds to your customers on your own. Nowadays, you can connect your website with pretty much any social network out there and display the feed on the site. So, when users find your website, you can showcase your accounts right away. This will show your potential customers that you have nothing to hide. And in our experience, they'll call you very soon.
TIP: Find out what social networks are the most used ones in your niche. You want to be on the same platforms as your customers and competition.
In the past, marketing efforts were centered around posters, TV, and newspapers. However, the problem with those outlets is that you can't control who sees the ads. So, you'll have a ''hit or miss'' case on your hands.
On the other hand, with social media marketing, you get to pick your own marketing audience to the tiniest details. You can choose the age range and even a ZIP code of people to whom your ad will be shown. You'll maximize your ROI and marketing efforts. So, that's another proof of the importance of social media for self-storage business owners.
It's worth mentioning that Facebook and Instagram are leading the pack here. With them, you can customize your target audience to the full extent. Show your ads only to the people who live close to it and have shown an interest in self-storage. You'll attract more customers to your business as everyone who sees the ad will be a qualified lead. It's a clear win for you.
Better Search Rankings
When people use search engines like Google or Bing, they rarely go past the first page. In fact, this is the case for more than 90% of the searches conducted online. So, your main goal as a business should be getting on that first page of Google. Of course, this isn't easy to achieve, but social media can help you get there.
You see, Google's algorithm determines who should be on the first page depending on many factors. There's on-page SEO, the number of backlinks you have, bounce rate, etc. However, social networks also play an important role here.
If you have accounts on the few important ones and connect them with your website, the algorithm will recognize this. It shows that your site and business are genuine, and you'll get a bump in authority thanks to that. It goes without saying that the higher authority your site has, the better your rankings will be, which can start a chain reaction. You'll get more visits, your authority will grow, and one day, you can end up in the first place of SERPs.
TIP: The more your business uses social media, the more influence they'll have on the rankings.
Tips for Running Social Media Accounts for Self-Storage Business
By now, we have made clear all the benefits that social media can bring to your business. So, if you haven't used it by now, you'll probably start. However, we can't let you jump right into it without giving you any clues. You should know how to position yourself and what to do. So, here are some tips coming right from the experts.
- Be sure that the information on your social media is accurate at all times. Things change in business, and it can be hard to remember every listing you need to change. So, check them all out from time to time. See if everything is like it should be and ensure that your business is represented professionally and accurately.
- Choose your social media marketing manager with care. You can choose to do it yourself or hire professionals to do your social media marketing. Whichever way you decide to go, make sure that the person who's doing it is skilled in customer service and knows a thing or two about your facility and the industry. You want to solve any problems or complaints as quickly as possible to minimize the negative impressions.
- Be consistent. Although you don't have to post every day, you want to do it at least once a week. This is vital for the success of your social media profiles. The more active you can be, the better. Write engaging posts and look at your number of followers and customers rising.
- Keep a log of post ideas. Sometimes, it can be hard to think of a thing to post, while on other days, you might get a dozen great ideas. Write them all down. This way, you're saving yourself from the hustle when the publishing day comes.
TIP: Your social media accounts will quickly grow if you learn how to create fresh and interesting content for them.
As you can see, the importance of social media for self-storage business owners can be substantial. Social networks can bring your company to a whole new level; you only need to learn how to use them properly. If you follow the advice you've read today, the rest of it will come on its own.