Leading Small Businesses into Digital Age

Digital Marketing Partner

Anosh Vaswani, CEO of Egnite Marketing has developed and executed digital marketing strategies for small and medium-sized companies with a single focus – to drive and improve sales. He has over 6 years of self-storage marketing experience working as West Coast Marketing Manager for Extra Space Storage and Director of Marketing for Desert Storage. His in-depth understanding of the industry along with a certificate in Advanced Google Analytics and Inbound Marketing, allows him to create a detailed execution plan tailored to each specific client. Anosh is well versed in SEO, Social Media, Email Marketing and Reputation Management.

Your customers are increasingly searching for self-storage facilities online and are accustomed to visiting results on the first page of Google. Search Engine Optimization is a process of sending the right signals to search engines so that it can show your website to its user. Our goal is to find profitable keywords and rank your website for them so that your ideal client is able to find you. This is how you can organically increase website visitors and increase revenue

Our 5-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the final results. Here’s how we’ll approach the audit:

1. Getting the lay of the land

The first thing we do when auditing your website for SEO is to configure our crawling tools and start collecting data associated with your site to learn where you currently rank for a particular keyword such as "city + self storage". We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit.

2. Auditing Accessibility

This part of the audit looks at how search engines are currently able to access your website. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages.

2. Auditing Accessibility

3. Indexability

Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results).

We do this quite simply by running search queries through Google, Yahoo! and Bing, and learning how many pages on your website are being indexed. We’ll run brand searches along with basic keywords (industry, product, location) and record the results.In the event you’re being blocked we’ll dig to learn why and then propose a solution for fixing any errors to get your site back in the rankings.

4. On-page ranking factors

Now that we’ve determined that your site is being indexed and crawled, we’ll review more about what factors on your site influence those rankings. We’ll look at the following items:

URLS, Content, Information architecture, keyword cannibalism, duplicate content and outlink

4. On-page ranking factors

5. Off-page ranking factor

While what’s on your website is important for SEO, what’s off the website is just as important. Your site's quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles.

This audit will set the foundation for your online success and enable you to get more visibility.